Client:

Tennessee Valley Hunting and Fishing Expo (TVHFE) - Guntersville, AL

Project Details:

The TVHFE is the leading hunting and fishing expo in North Alabama and the surrounding area. The company had been recently purchased the year before and used outdated branding and marketing from the previous owners to market their event which equated to low turnout at the event. TVHFE approached us to do a complete brand and marketing approach for the upcoming year. 

A new approach that focused not only on hunting and fishing, but also the outdoors as a whole was used. This gave the TVHFE's new owners the ability to market to an additional audience segment and a larger selection of vendors that attended their expo. The complete campaign included a new logo/brand, print, web and digital assets.

Roles:

Creative Director, Designer

Tasks:

• Creative leadership, design and brand creation.

• Worked with TVHFE stakeholders and agency team on development of website, branding and print.

• Worked with client on content and subject matter for print and website.