Client:

Alabama Center for the Arts - Decatur, AL

Project Details:

The Alabama Center for the Arts (ACA) is a partnership between Alabama’s largest community college and the state's most affordable public university. Its mission is to provide a wide range of arts degrees and programs designed to support every part of an art student's future. I was asked to work with the agency of choice to provide creative direction and a new approach for their website. The current site was very basic and needed a new appealing look for those students considering an arts degree. A deep dive was done to see how other art schools, such as SCAD, were marketing to potential students. We came up with a look that was appealing and directed to both students and their parents. The design pitch was positively received by the college and the remainder of the site was designed to reflect the look of the homepage.

Roles:

Creative Director, Designer

Tasks:

• Creative leadership, design and brand creation.

• Worked with agency team and stakeholders.

alabamacenterforthearts.org/