Client:

PowerGrid Services - Hartselle, AL

Project Details:

PowerGrid Services is a leader in the utility industry in the Southeast and have a 35 year reputation of protecting and ensuring integrity of our electrical grid. The client wanted to rebrand as an umbrella company with several underlining divisions that specialized in different aspects of the industry along with focusing on different regional markets. I worked directly with their company along with the agency team to produce a new brand stylescape that reflected this new approach. From this starting point, a new website was built along with producing new collateral, trade show assets and additional print materials.

"I have worked with Toby for several years. He is an amazing art director that always brings my words to design. It is so easy to work with him throughout the process because he is magical when it comes to seeing his finished product. It always amazes me how he is able to take what I say and make it visual. Thanks for always providing the most amazing designs. "

Devon Bergeron, MBA

VP of Business Administration

PowerGrid

Roles:

Creative Director, Designer

Tasks:

• Creative leadership, design and brand execution.

• Worked directly with PowerGrid stakeholders and agency team members.