Client:

NASA Headquarters - Washington D.C.

Project Details:

As part of our ongoing partnership with NASA Headquarters, we proposed a new app concept centered around the theme of “inspire” to highlight the future of NASA’s Space Launch System (SLS). I developed a three-part structure—Educate, Motivate, and Participate—designed to engage and inspire users, especially children.

The Inspire app was one of Media Fusion’s largest projects for NASA Headquarters, combining diverse media formats to tell the story of the SLS from planning through development. It was among NASA’s first major mobile apps and included 508 compliance features for accessibility. We produced a wide range of custom content, including high-quality animations, original videos, interactive elements, and intuitive layouts. Additional videos and animations from external sources reinforced the app’s inspirational theme.

The app’s three sections served distinct purposes:

• Educate: Offered detailed educational materials about the SLS, including component breakdowns, manufacturing sites, and critical timelines, developed with input from NASA subject matter experts.
  
• Motivate: Featured a curated gallery of project-related videos and animations, including works from external creators.
• Participate: Provided interactive activities such as downloadable coloring sheets, links to NASA’s social media, and information about Space Camp challenges inspired by former astronauts.

"I was the Program Manager for the graphics and multimedia department at NASA Headquarters. Toby was offsite support for that contract. He worked on several projects for me and was always very personable and accommodating. His ability to manage complex projects with difficult constraints was unmatched. Toby's creative abilities always turned our muddled vision into a beautiful and clear product."

Barbara Bullock

Program Manager

Communications Support Services Center/Media Fusion/NASA Headquarters

Roles:

Creative Director, Designer, Project Manager

Tasks:

• Creative leadership, design and brand execution.

• Managed team of animators and developers.

• Managed budget and timeline.

• Worked directly with NASA Headquarters stakeholders on product development.

• Worked with NASA to implement and test 508 compliance.

Awards:

2015 Communicator Silver (2) - Great Ships Video

2015 Communicator Gold - Inspire Intro Video

2015 Aurora Award Gold Best of Show

2016 Communicator Silver - Mobile App