Client:

ADT - Huntsville, AL

Project Details:

ADT, a distinguished Department of Defense (DoD) contractor with its headquarters located in Huntsville, Alabama, specializes in providing battlefield readiness software to fellow DoD contractors across the United States. Their software focuses on seamlessly integrating air and ground military forces during complex battlefield scenarios and combat operations.

In response to their desire to establish a distinctive identity among other battlefield software contractors, ADT sought our expertise. Following comprehensive discussions with their team and an in-depth analysis of their offerings, we proposed a comprehensive rebranding strategy. This involved the creation of a new logo, development of fresh marketing materials, and the design of a modern website. The website, equipped with a Content Management System (CMS), was designed to empower their team with the capability to make timely and efficient changes or additions as required.

Roles:

Creative Director, Designer

Tasks:

• Creative leadership, design and brand creation.

• Worked with ADT stakeholders on development of website, branding and print.

• Worked with client on content and subject matter for print and website.